PROJECT : FLOW MICROROASTERY

LOCATION : VEROIA, GREECE

YEAR : 2021

STATUS : COMPLETED

“Flow microroastery” is a contemporary café – coffee roastery that serves and packs its own coffee blends. The store is located in the heart of the city of Veroia in Northern Greece, on the ground floor of an old urban apartment building, surrounded by a small garden.

The store has double height and a characteristic staircase that leads up to the attic. These architectural elements were essential to the design concept. The main goal of the project was to accentuate them, while creating a balance between handcrafted wooden furnishing and a white minimal aesthetic in the sitting area.

The main entrance leads to a small “shop-in-shop” – showroom for the store, where the ceiling height is lower. On the other hand, the main bar is placed along the staircase and extends across the whole store, creating a boundary between the production and the service area, while otherwise maintaining an open-plan space. This way, the customers can observe the preparations for coffee & brunch, while they enjoy their orders. Because of the double height and the big openings along the façade, the space fills with natural daylight, giving it a euphoric and warm atmosphere.

The roastery is placed in the attic, where “Flow’s” special coffee blend is produced. The coffee’s aroma spreads throughout the shop, enhancing the feeling of the customer’s participation in the whole handmade process.

The store’s design gives emphasis on the details. The wooden furniture is custom-made with a natural wood color that unifies the production areas. The structure that separates the staircase and the attic from the rest of the space is a great example of that because of its semi-transparent effect.

The floor’s white tiles are also used for the bar’s surface. The simplicity of the plants’ green shades combined with the white undertones of the sitting area completes the serenity of the space. “Flow” has become a landmark for the city, because of its simple architectural vocabulary that creates a space rid of anything unnecessary.